I spend my days working with clients, large and small, to perfect their concept and craft their user experience.
And I don't just stop there, taking designs forward into pixel perfect renditions across all devices.
Then in my spare time, I also love getting down and dirty with front-end coding by developing native iOS and Android apps.
I combine a solid foundation in traditional graphics and a keen typographic eye with the digital knowledge and technical expertise gained from over 20 years in the design industry. After successfully combining on and offline work, twelve years ago I made the switch to concentrate purely on digital media.
Major projects I have recently undertaken have been a five month contract for the Avis Budget Group where I was responsible for the UX design of their iOS and Android apps, the Co-operative Bank where I advised on the UX of their updated online banking platforms and Zuto.com where I was UX Lead through a period of rebrand and market disruption.
My latest contract was at Shop Direct (Very & Littlewoods) where I was working on the UX & UI design of the group’s new customer credit proposition. Whilst operating in an Agile (Scrum) fashion, this has involved journey creation, design stages, prototype development and user testing sessions using the in-house testing laboratory before specifying hand-off of design assets to the Shop Direct development team.VIEW SOME RECENT WORK
First off I sit down with a strong brew and really get into your users' mindsets, discover what makes them tick, where their pain points are and how we can best overcome them with design.
I find personas are super-useful in considering the goals, desires, and limitations of brand buyers and users in order to help guide decisions about features, interactions, and/or visual design of a product.
User journeys are employed when designing products to identify the different ways to enable the user to achieve their goal as quickly and easily as possible.
Nothing starts without a pencil and paper, so I tend to always find myself with a sketch pad and an HB in hand at the outset of any project.
I use wireframes to visually communicate abstract concepts with users and team members to generate feedback. This gets users involved early in the design process with quick and inexpensive prototypes and uncover usability issues and validate design decisions based on actual reactions.
For user-testing sessions or more sophisticated stakeholder demonstrations I like to create high-fidelity prototypes which can mimic virtually a complete website or smartphone app experience.
There's nothng better than putting your work in front of an audience and testing with real users can be critical to discovering flaws, minor or otherwise, in your product. I like to then rapid prototype during these sessions to allow me to iterate almost on-the-fly for instant feedback.
Given half a chance I can't resist then fleshing out those concepts and working wireframes into beautiful pixel-perfect designs to really make those products and ideas sing and come to life.
On both a personal and professional level working with Andy was a great experience. A great team player as well as producing thoroughly researched UX concepts and designs. Look forward to the opportunity of working with him again.
I worked with Andy on the UX design of the Budget mobile app and was impressed with his diligence, hard work and superb eye for detail. His calm manner and professional 'can-do' attitude was refreshing on a project that was very challenging at times.
Patience, proficiency, strategic creative thinking and excellent attitude are the first things that come to mind when writing this recommendation for Andy. I worked with him on a very interesting and creative project for Sky and his work was outstanding.
Andy is a top bloke and top UX designer. He designed the new app UX from stories through to wire-frames, high fidelity clickable prototypes and the end product. Andy is a very senior UX pro, and knows how to get stuff done, even in difficult circumstances.
Andy was organised, efficient and had to work unsupervised for long periods of time. You could trust him to deliver on time and to sort out problems without help along the way. He had valued input across the entire project and the new brand. Very good communicator with clients.
I thought I was a good designer until I met Andy! His online portfolio blew me away, and it was clear that his attention to detail was more than just being 'good at his job' - but a genuine passion for crafting digital spaces.
Quite simply, I wish Andy still worked with me now! It didn't take me moving onwards and upwards to realise what an asset he is. As a business developer you're absolutely dependent on key creatives to deliver on the promises you make and Andy does that time after time after time.
One of the nicest, most talented individuals you are ever likely to meet. As professional as he is proficient, there is no task too hard, nor ask too much. A great asset to any team.
User experience, it's all the rage these days. Fortunately, I'm not one of your johnny-come-lately's to the UX scene, but a user-centric designer who's had the consumer at the heart of his design work for the last 20 years. Whether it's an app, a website or even a humble HTML email (yes, I even still do those) if you don't understand your user's needs you can't cater for them. It's really as simple as that.
Being a classically trained graphic designer (I actually started my professional career before the world wide web as we know and love it was born), I just can't resist getting stuck into font choices, line heights, grids, colour theory and all manner of design geekery. Ask me nicely and I'll even point out the subtle differences between Garamond and Goudy. If you like.
Along the way I've picked up enough knowledge of web and app development to inform my design and user experience choices, as well as being able to knock out a pretty smart responsive website or app in the meantime. Like this one...